Rheinwerk Digital Marketing Camp Köln 2025

The Rheinwerk Digital Marketing Camp 2025 will take place from October 22 to 24, 2025 at the Steigenberger Hotel Cologne. The event is aimed at marketing managers, content creators, SEO experts, social media managers and anyone who wants to expand their digital skills. With a diverse program of conferences, workshops and masterclasses, the camp offers practical insights into current trends and strategies in online marketing.

Main topics of the Rheinwerk Digital Marketing Camp 2025:

• Search Engine Optimization (SEO): Strategies to improve visibility in search engines.
• Content Creation & Storytelling: Creating creative content and communicating effectively.
• Social media marketing: Cross-platform campaigns and community management.
• Email marketing & marketing automation: Automated processes for customer loyalty.
• Artificial intelligence in marketing: using AI tools such as ChatGPT to increase efficiency.
• Web analytics & conversion optimization: Data-based approach to increase conversion rates.
• Inbound marketing & customer journey: Targeting customers and retaining them in the long term.
• Legal aspects in digital marketing: GDPR and other relevant regulations.

On October 22, the camp will start with a conference day comprising a total of 16 presentations, a keynote speech and a panel discussion on two stages. On the following days, October 23 and 24, practice-oriented workshops and masterclasses will take place, offering deeper insights into specific topics. Renowned speakers such as Markus Hövener, Petra Sammer, Felix Beilharz, Robin Heintze, Andreas Berens and Carsten Bolk will share their expertise and experience with the participants.