At InStaff, we offer a platform for finding hostess jobs by connecting them directly to trade fairs & major events. However, there are some items to consider before beginning to work as a hostess. These must be considered even before applying.
An organizer expects more than just good looks from a trade fair hostess - often, this is not even so important. Aside from the representative presentation, booking companies often place an even greater value on a hostess' ability to communicate on a confident and professional level. The positive presentation of the hostess increases the customer's well-being in order to create an optimal working atmosphere.
Similar to modeling, the term "Sedcard" has established itself for the profile of a hostess. This profile specifies professional knowledge as well as personal details such as age, height, size, bust, waist, & hip measurement, hair color, and some other characteristics. For most trade fair appearances, these measurements and details are essential for being booked. Reasons for this could be a specific motto and therefore, the hostesses should have a similar appearance.
Traditionally, hostesses used to apply to hostess agencies that managed such Sedcards and then provided suitable hostesses upon customer request. For job postings that do not pass through hostess agencies, event agencies or organizers for the most part require the same details that would typically be indicated on a Sedcard.
Of course, pictures also play an important role in selecting hostesses. Not just hostess agencies, but also trade fair organizers get an impression of the hostess through pictures before booking them. Therefore, at least three pictures are often required: a portrait, a full body shot, and an American portrait.
A typical trade fair day including preparation takes about 8 to 10 hours. Therefore, work as a hostess can become tiring, but overtime hours are always paid. A hostess wage is on average 12 euros per hour, but differs throughout Germany. The qualifications of a hostess also affect income. For example, hostesses with rare foreign language skills or special experience can earn up to 20 euros per hour.
Working as a hostess is mostly a secondary occupation - full-time hostesses are rare. A full-time job as a hostess mostly includes administrative tasks for the company as well and so, working as a hostess or trade fair hostess is then one area of responsibility. Full-time hostesses can, for example, work as team leaders of hostesses at a trade fair and help out with briefing, training, etc. due to their experience.
Generally, a distinction is drawn between the following functions of a hostess:
Independent trade fair magician and trade fair trainer
"Hostesses have to be prepared for the sales conversation with the customer."
From A for "Airbus" to Z for "ZAE - drive systems," I have
designed promotional entertainment programs for numerous
companies at trade fairs or given advice for trade fair performance.
As a trade fair trainer, I consider the schooling of hostesses to be
very important, as this is often left out by inexperienced exhibitors.
How can I begin a sales conversation? What arguments can be efficiently applied when talking to customers? When do I pass on a potential customer to an experienced sales person? Here, just a short schooling of employees and trade fair hostesses on the evening before the trade fair can boost self confidence and enable a professional appearance.
Key account manager for Honestly MT GmbH
"Trade fair hostesses must be able to identify with the product and explain its advantages."
I have planned numerous trade fair appearances for Honestly and often need supporting hostesses. My expectation is not just a professional appearance and fluent English skills, but also a special identification with our product. This means that should not only know the product, but also be able to explain the advantages and react to critical questions with experience.
If you are interested in becoming a host/-ess, you can easily create an online profile on our website. Once you are added to our platform, you will get job offers from our clients all over Germany. Our jobs will averagely earn you between 10 and 15 € (~13 €) per hour. Jobs for chef or model hostesses or that require special skills can earn you approx.. 20 €/hour.