Werbemittelmesse München 2026

The Munich Advertising Materials Fair 2026 (wmm) will take place on January 15, 2026, at the MOC Event Center in Munich and is aimed at marketing managers, buyers from industrial and commercial companies, and agencies. It is considered one of the leading industry gatherings in southern Germany for promotional product trends and innovations, offering inspiration, practical relevance, and industry-specific contacts.

The focus is on the following main topics:

• Classics, trendy promotional items & innovations in the advertising materials sector
• Sustainability & finishing techniques for promotional items
• Experiential dimensions: touch, design, smell, taste as impactful brand experiences
• Start-up area & innovations from young suppliers
• Consulting & application in marketing & corporate identity using practical examples

More than 100 exhibitors showcase their new products, classics, and creative solutions at the one-day trade fair. At the 2025 edition, there were 107 exhibitors who recorded over 13,000 inquiries on the day after the fair alone. The number of visitors is traditionally around 800 trade visitors who want to discover trends and make business contacts.