PREMIUM 2020 in Berlin

PREMIUM is the leading trade fair for advanced contemporary fashion. It leads the most important international trade fair events for advanced contemporary fashion and functions as an important international business and networking platform for the sector. The fair was held for the first time in 2003 and focuses both on inspiring trade visitors and on creating an optimal climate for establishing new and maintaining existing business relationships. Thanks to the entrepreneurial focus, the B2B services of the fair are continuously perfected and optimised, and the international exchange of knowledge is promoted.

In 2019, PREMIUM attracted 1,000 different labels with its 1,800 unique collections. With a share of 80% international and 30% new labels, PREMIUM 2019, as usual, brought a breath of fresh air to the industry. The event's portfolio included men's and women's clothing, sports and outdoor clothing, athletic leisurewear, shoes and accessories, beauty, fragrances and fashion start-ups. On 28,000 m² of exhibition space, trade visitors were given an exciting preview of the coming fashion season.

Next from the exhibition stands there were co-working and networking lounges and a concierge service. An online city guide and the PREMIUM GROUP app for GPS navigation through all halls improved the visitors stay.