Spielwarenmesse 2023 in Nürnberg

The International Toy Fair in Nuremberg is considered the most important platform for the toy industry. The fair brings together all international decision-makers, well-known brands, trendy start-ups, buyers from large chains, independent retailers and many media representatives. As a global marketplace of novelties and exciting product worlds, the Spielwarenmesse offers an enormous variety of products and gives suppliers, manufacturers, distributors, service providers and industry experts a perfect industry overview.

The following are represented in 12 product groups at Spielwarenmesse 2023:

• Lifestyle Products
• Dolls & Plush
• Baby and Toddler Articles
• Wooden Toys, Natural Material Toys
• School Articles, Stationery, Creative Design
• Technical Toys, Educational Toys, Action Toys
• Electronic Toys
• Model Railways and Model Making
• Sports, Leisure, Outdoor
• Festive Articles, Carnival and Fireworks
• Games, Books, Learning and Experimenting
• Services for Distributors and Manufacturers
• Multi-industry Group

The supporting program includes expert presentations on topics such as assortment planning, licenses, sales and innovation management. In addition, trade visitors can examine exciting innovations in the Special Areas and try out electronic toys in the Tech2Play action area. A special highlight is the ToyAward, which honors the best innovations from five categories.

In 2020, 2,843 exhibitors from 70 countries delighted 62,357 visitors with around 1 million products, 120,000 of which were new.