HORIZONT Kongress 2024 in Berlin

On June 27 and 28, 2024, the HORIZONT Congress will take place in Berlin, the top annual congress for the "who's who" of marketing and advertising. This event brings together the leading minds in the industry to discuss the latest trends and challenges in marketing. The congress offers a platform for exchanging views on forward-looking topics and networking with industry experts.

Topics of the HORIZONT Congress 2024:

• Biden vs. Trump: Effects of the American election on marketing and advertising
• Attitude, AI, efficiency: the transformation of marketing
• AI in Germany: opportunities and challenges
• Moving image: future strategies of top managers
• Retail media: potential and prospects
• Data-driven marketing: automation and perfection
• Boom in the audio market: developments and forecasts
• Brands in volatile times: Budgeting and crisis management
• Social media in the super election year: a threat to democracy?

Speakers include Kai Wegner (Governing Mayor of Berlin), Maike Abel (Nestlé Germany), Tim Alexander (Deutsche Bank), Dr. Aljoscha Burchardt (DFKI), Verena Pausder (FC Viktoria Berlin), Jeff Rathke (American-German Institute at Johns Hopkins University), Anne Stilling (Vodafone Group Services Limited), Uwe Storch (Ferrero) and Sabine Zantis (Deichmann).

In addition to the thematic panels and keynotes, there are special circles, such as the CMO Circle and the Female Leader Circle, which are only accessible by invitation. These offer an exclusive opportunity for networking and exchange on specific topics such as corporate responsibility and legal framework conditions in business.

A special highlight is the presentation of the HORIZONT Awards, which will take place on the evening of the first day of the congress. Here, personalities from the communications industry will be honored for their outstanding achievements.

The text is based on a language draft by ChatGPT. The author has thoroughly reviewed and revised the content before publication.