HORIZONT Kongress 2025 in Berlin

On June 26 and 27, 2025, the HORIZONT Congress will take place in Berlin, the top annual congress for the "who's who" of marketing and advertising. This event brings together the leading minds in the industry to discuss the latest trends and challenges in marketing. The congress offers a platform for exchanging views on forward-looking topics and networking with industry experts.

Topics of the HORIZONT Congress 2025:

• The Future of Germany: Our Country at a Turning Point
• Editorial Media, Social Media, AI: How CMOs Plan Their Communications
• Moving Images in 2025: Change Without Upheaval
• Retail Media in Reality Check: How Business Is Changing
• Cultural Marketing: The Next Big Thing?
• Search and AI: Who Will Still Be Searching on Google in the Future?
• Relationship Status Between Agency and Client: It's Complicated
• The End of Truth: Media in the Age of Trump and Musk

Speakers include Dr. Martell Beck (Deutsche Bahn), Annette Calandrini (Ferrero and
OWM board member), Alev Doğan (The Pioneer), Vera Donner-Sander (Semper Idem Underberg AG), Marion Horn (BILD), Kerstin Münstermann (Rheinische Post Medien GmbH), Prof. Dr. phil. Dr. h.c. Julian Nida-Rümelin (Humanist University Berlin), Oliver Reese (Berliner Ensemble), and Stefan Schneider (E.ON).

In addition to the thematic panels and keynotes, there are special circles, such as the CMO Circle and the Female Leader Circle, which are only accessible by invitation. These offer an exclusive opportunity for networking and exchange on specific topics such as corporate responsibility and legal framework conditions in business.

A special highlight is the presentation of the HORIZONT Awards, which will take place on the evening of the first day of the congress. Here, personalities from the communications industry will be honored for their outstanding achievements.