Marketing Analytics Summit 2025 in Berlin

The Marketing Analytics Summit 2025 will take place from November 17 to 18, 2025, at the Radisson Collection Hotel Berlin. As a major conference for digital analytics and marketing in German-speaking countries, it brings together experts from companies, agencies, and tech firms. The conference is organized by Rising Media Ltd., which has already successfully established this event in cities such as Phoenix, London, and Berlin.

Main topics of the Marketing Analytics Summit 2025:

• Artificial intelligence in marketing – from generative AI to predictive analytics
• Customer analysis & personalization – customer journey, attribution & segmentation
• Marketing efficiency & performance – automation, A/B testing, marketing mix models
• Digital analytics & data management – dashboards, data governance, data protection
• Organizational & team structure – building data-driven analytics teams

In 2025, the event expects 500–1,000 trade visitors from Germany and abroad, as well as numerous exhibitors and sponsors from the fields of analytics, MarTech, and consulting. In addition to keynotes, practical case studies, and interactive sessions, it offers intensive networking opportunities, workshops, and an exhibition area with providers of tools, services, and platform solutions.