Personalisation Experience 2025 in Berlin

The Personalization Experience 2025 will take place from 6 to 9 May 2025 at the Berlin Exhibition Centre. As the central platform for digital print personalization, it brings together brand owners, retailers, agencies and print service providers to discover the latest technologies, software solutions and strategies in the field of individualization. The event runs alongside FESPA Global Print Expo and European Sign Expo, providing a comprehensive offering for trade visitors.

Main topics of the trade fair:

• Mass customization and on-demand production
• Personalized packaging and textiles
• Customized interior design
• Automation and AI-supported processes
• Sustainable production solutions
• Software for design and workflow optimization

A central highlight is the SmartHub, which presents a smart factory with live demonstrations of intelligent manufacturing technologies. The accompanying SmartHub Conference offers daily sessions on topics such as AI, automation, sustainability and practical examples of successful personalization strategies. Exhibitors include companies such as Antigro Designer, Konfigear, ip.labs, Printbox and Printess. In addition, numerous exhibitors at FESPA Global Print Expo will be presenting personalized solutions, underlining the growing importance of individualization in the print industry.