BOE International 2025 in Dortmund

BOE International, the leading trade fair for experiential marketing, will open its doors again in 2025 for trade visitors from the event industry. The fair has been held annually since 1999 and offers marketing experts, event managers, service providers and exhibitors an ideal platform for networking and knowledge exchange. The focus is on innovative concepts, products and services related to event planning, event technology, event catering and decoration, as well as event services.

Last year, more than 400 exhibitors:innen presented their innovative solutions and services to over 9,500 trade visitors on an exhibition area of over 40,000 square metres. The BOE International 2025 places special emphasis on sustainability and digitalisation in the event industry, under the motto "Shaping the future: Rethinking Events". Special guests and patrons of the fair include renowned event experts Julius Solaris, founder of the Event Manager Blog, and Dr Christian Coppeneur-Gülz, expert in digital event concepts.

Main topics of the fair:

• Event planning and organisation
• Event technology and stage design
• Event catering and decoration
• Event services and personnel
• Digitalisation and event apps
• Sustainability in the event industry
• Live communication and experiential marketing
• MICE (Meetings, Incentives, Conferences, Exhibitions)

BOE International 2025 offers an extensive supporting programme consisting of expert lectures, discussion panels, workshops and interactive presentations. Experts from the industry will share their experiences and provide insights into current trends and developments in experiential marketing. In addition, there are special themed forums and networking events that offer visitors the opportunity to learn about specific aspects of event management and make new business contacts. The BOE International 2025 is thus an indispensable industry event for all those who want to be successful in the field of experiential marketing.