Sales Summit 2025 in Hamburg

Sales Summit 2025 will take place on November 19 and 20, 2025, in Hamburg at the industrial-chic Schuppen 52 venue. It is the leading trade fair and conference for modern sales strategies and digitalization in B2B sales. The event is aimed at sales managers, marketing managers, tech providers, buyers, and start-ups who want to exchange ideas on trends, tools, and best practices in digital sales.

The focus will be on the following main topics:

• Digitalization in sales: AI, automation, and hybrid sales
• Customer journey & CRM optimization
• Service excellence & after-sales strategies
• Marketing-sales synergies & lead generation
• Networking formats, masterclasses, & speaker awards

More than 25 exhibitors will present innovative software solutions and tools, and over 600 trade visitors from a wide range of industries will use the platform for targeted exchange. The two-day program includes over 80 international speakers, more than 45 hours of specialist presentations, interactive masterclasses (e.g. Mont Blanc, Matterhorn, and Zugspitze tracks) and discussions on the main stage—from tools and strategies to changes in sales systems. An evening event, the Speakers Dinner on November 18, promotes personal exchange even before the start of the trade fair.