Spielwarenmesse 2025 in Nürnberg

Spielwarenmesse, which will take place in Nuremberg in 2025, is the most important platform for the toy industry. The fair brings together international decision-makers, well-known brands, emerging start-ups, buyers from large chains, independent retailers and numerous media representatives. As a global marketplace for new products and exciting product worlds, Spielwarenmesse offers an immense variety of products and gives suppliers, manufacturers, distributors, service providers and industry experts a perfect industry overview.

The International Toy Fair is divided into 12 product groups:

• Lifestyle Products,
• Dolls & Plush,
• baby and toddler articles,
• wooden toys and toys made of natural materials,
• school articles,
• stationery,
• Creative design,
• technical toys,
• educational toys,
• action toys,
• electronic toys,
• model railways and model making,
• sports, leisure, outdoor,
• festive articles,
• Carnival
• and fireworks as well as games, books, learning and experimenting. In addition, there are services for dealers and manufacturers.

The supporting programme of the fair includes expert lectures on topics such as assortment planning, licences, sales or innovation management. Trade visitors can view innovative products in the Special Areas and observe the best-rated highlights in the Toytrends area, which have been selected by journalists, market experts and researchers, among others.

In 2024, 2,354 exhibitors from 68 countries inspired 57,000 visitors with their products on an area of 165,000 m2.