Deutscher Marketing Tag (DMT) 2026 in Frankfurt

German Marketing Day (DMT) 2026 will take place on February 19, 2026, at the Kap Europa Congress Center in Frankfurt am Main and is considered one of the leading marketing conferences in Germany. Under the motto "Brand Germany – Courage. Ideas. Future!", the event brings together decision-makers from companies, agencies, media houses, science, and start-ups – a central industry meeting place of the Federal Association of Marketing Clubs (BVMC).

The focus is on the following main topics:

• Brand management & brand purpose in the digital age
• Omni-channel communication, content marketing & customer experience
• Artificial intelligence, big data & automation in marketing
• Sustainability, purpose marketing & social responsibility
• Leadership, new work & organizational culture in marketing teams

The event combines a high-quality conference program with practical case studies, interactive workshops, and networking opportunities. A particularly attractive element is the presentation of the German Marketing Award – one of the most prestigious awards in German marketing. Around 1,000 trade visitors are expected to attend, who will shape the future of marketing together with experts and colleagues in an exclusive setting. The organizers anticipate broad participation from agencies, brand companies, and service and technology providers.