HAMBURG OPEN 2026 in Hamburg

HAMBURG OPEN 2026 is an established innovation and networking event for the broadcast, media, and streaming technology industry, taking place on January 14 and 15, 2026, at the Hamburg Messe und Congress GmbH exhibition center. Under the motto "People. Media. Technology," the event brings together experts and decision-makers from media production, streaming, broadcasting, film, and visual communication, kicking off the trade fair year for the industry with practical insights, technology trends, and networking opportunities.

The trade fair will focus on the following main topics:

• Media production & studio technology – equipment and systems for recording, live production, and post-production
• Streaming, broadcasting & distribution – solutions for transmission, platforms, streaming workflows, and broadcast infrastructure
• Audio & video technologies – professional recording and playback systems, audio mixing, camera technology
• Corporate video & content creation – tools and strategies for corporate and event videos, AI-based workflows
• Networking, workshops & masterclasses – specialist presentations, guided tours, practical sessions, and community events

HAMBURG OPEN 2026 presents innovations and current solutions in a practical way: around 200 exhibitors from Germany and abroad showcase new technologies and services along the entire production chain – from recording technology and post-production to transmission technology and event tools. Visitors will benefit from a diverse program with practical presentations, workshops, demo areas in the LIVE LAB, guided tours for corporate video, and numerous networking opportunities in a relaxed, collaborative atmosphere.