multichannelday 2026 in Köln

The multichannelday trade fair is the central platform for digital retail strategies and multichannel sales. With its specialized focus, it offers a comprehensive overview of the various online retail channels and is a must for anyone who wants to be successful in the digital retail landscape. Here you can exchange ideas and make valuable contacts directly with leading marketplaces such as eBay, OTTO and Kaufland, as well as around 130 service providers from the e-commerce industry.

Main topics of multichannelday 2026:

• Marketplaces and e-commerce platforms: Discussions around Amazon and its followers, as well as the presence of international marketplaces.
• Social selling: New sales channels through social media and their growing importance for e-commerce
• Niche specialization and brand building: How specialized product ranges and strong brands can make the difference in a competitive market.

Innovations in the areas of store systems, logistics, payment solutions and SEO will also be presented. The multichannelday promises not only practical insights into successful business models, but also a preview of the future trends that will shape online retail. Meet decision-makers and experts and take the opportunity for intensive exchange and networking in one of the most dynamic segments of the economy.