Einhundert Prozent Champagne 2026 in München

The 100% Champagne 2026 event will take place on July 5 and 6, 2026, at the MTC world of Fashion and is aimed at champagne enthusiasts, professionals from the gastronomy and wine trade, and discerning connoisseurs. Organized by the renowned Meininger Verlag GmbH, the event presents exquisite champagne products from a small, poetically guided selection of winemakers from the Champagne region.

The event focuses on the following main topics:

• Tasting of exclusive champagne cuvées and limited vintages (including Blanc de Blancs, Vintage)
• Masterclasses & knowledge sessions on champagne terroir, aging, and enjoyment profiles
• Direct contact with winemakers and champagne houses – on-site purchasing opportunities
• Networking & business contacts in the wine, gastronomy, and luxury industries
• Moments of enjoyment with delicatessen pairings, chef's tables, and lifestyle experiences

The fair combines tasting, expert forums, and an experiential world: on the first day (Sunday), it opens to the general public, and on the second day (Monday), it is exclusively for trade visitors from the wine trade, hotel industry, and gastronomy – some of whom are invited only. According to official figures, around 50 exhibitors are expected at the 2026 edition – an increase compared to previous editions; visitor numbers are based on previous events with around 1,000 guests per day and show a steadily growing trade audience.