Merchandising Messe Hamburg 2022

At the Merchandising Messe Hamburg, everything revolves around merchandising in sports and industry. Every year, over 100 exhibitors present their latest products, trends and services to a trade audience here. Started in the 2000s with 40-50 exhibitors and visitors from the soccer industry, the merchandising fair now has a permanent home in the VIP area of the East Stand of the Volkspark Stadium with over 100 stands. The more than 1,000 trade visitors include national and international professional soccer players, major clubs from basketball, ice hockey or handball as well as companies from the entertainment, music, advertising and industry sectors.

At the 20th edition of the merchandising trade fair, the FanCommerce Forum will also be held for the first time in cooperation with the ESB Marketing Network. More than 30 top-class speakers will inform and discuss current trends and developments in the areas of merchandising & licensing, retail and e-commerce in six specialist forums.