ITB Berlin 2024

ITB Berlin 2024 is the leading trade show for the global tourism industry and each year provides a platform for professionals and companies to exchange information on the latest developments, trends and products in the industry. The show will take place from 5 to 7 March 2024 at the Berlin Exhibition Grounds and is again expected to attract more than 10,000 exhibitors and 160,000 trade visitors from over 180 countries.

ITB Berlin 2024 offers a wide range of events, including specialist presentations, panel discussions, workshops and networking events. Participants will have the opportunity to network with industry experts, expand their knowledge and make new business contacts. The extensive supporting programme also includes numerous events for consumers who can book their travel plans directly at the show.

2023 in March was a great success. With an influential 5,500 exhibitors from 161 countries and over 90,000 visitors from over 180 countries, ITB set another milestone after the Covid break. In addition, the event attracted the interest of thousands of media professionals and ensured a sensational appearance.

The focal themes of ITB 2023 were:

• Adventure Travel & Responsible Tourism
• Business Travel
• Career Center - Study, Jobs & Perspectives
• Culture Tourism
• Destinations at ITB Berlin
• Hospitality
• ITB Book Award
• ITB Mice Forum
• LGBTQ+ Tourism
• Luxury Travel
• Medical Tourism
• Travel Technology
• Youth Travel & Economy Accommodation