ITB Berlin 2027

ITB Berlin 2027 is the leading trade fair for the global tourism industry and every year provides a platform for professionals and companies to exchange information on the latest developments, trends and products in the industry. The trade show will take place from March 16 to 18, 2027 at the Berlin Exhibition Grounds and is expected to once again attract more than 5,600 exhibitors and 97,000 trade visitors from over 166 countries.

ITB Berlin 2027 offers a wide range of events, including specialist presentations, panel discussions, workshops and networking events. Participants will have the opportunity to network with industry experts, expand their knowledge and make new business contacts. The extensive supporting program also includes numerous events for consumers, who can book their travel plans directly at the trade fair.

In March 2026, the trade fair was a great success. With 5,601 exhibitors from 166 countries and over 97,000 visitors, ITB recorded strong results despite enormous economic and geopolitical challenges. In addition, the event attracted the interest of thousands of media representatives and made for a sensational appearance. At the ITB Berlin Convention, which took place at the same time, 400 internationally renowned top speakers discussed the latest trends and innovations.

A new feature was a separate AI track that dealt with the various possible applications of generative artificial intelligence, for example in travel planning.

The main topics of ITB 2027 are

• Adventure Travel & Responsible Tourism
• Artificial Intelligence
• Business Travel
• Career Center - Study, Jobs & Perspectives
• Culture Tourism
• Destinations at ITB Berlin
• Hospitality
• ITB Book Award
• ITB Mice Forum
• LGBTQ+ Tourism
• Luxury Travel
• Medical Tourism
• Travel Technology
• Youth Travel & Economy Accomodation