IFA 2025 in Berlin

IFA 2025 is the world's leading trade show for consumer and home electronics and is held annually at the Berlin Exhibition Grounds. Since its founding in 1924, it has evolved from the German consumer electronics exhibition into the most important trade show for consumer and home electronics. IFA provides a comprehensive overview of the international technology industry and presents the latest products and innovations. All significant retailers, experts and buyers from the industry and the media meet here.

Around 215,000 visitors from more than 138 countries and more than 1,800 exhibitors traveled to Berlin in 2024 to find out about the most important product trends in consumer electronics and home appliances. The focus was on artificial intelligence, digital health, connectivity, sustainability and smart living.

The program highlights included keynotes from well-known companies and over 187 speakers, including singer Nicole Scherzinger, MediaMarktSaturn CEO Karsten Wildberger and CEO of SharkNinja Mark A. Barrocas, who presented the latest and most innovative ideas from start-ups, innovators, research institutes and future-oriented companies. The IFA+ Summit featured high-level expert presentations on globalization perspectives and deglobalization trends.