GWW-NEWSWEEK Dresden 2026

GWW-NEWSWEEK Dresden 2026 will take place on March 11, 2026, at Messe Dresden and is one of the largest promotional product trade fairs in Germany. It is organized by the German Promotional Products Association (GWW) and brings together suppliers, consultants, and marketing experts to learn about trends, innovations, and solutions from the world of promotional products and to experience them firsthand.

The focus is on the following main topics:

• Promotional product innovations and trends: current product ideas, classics, and innovative giveaways for marketing campaigns
• Marketing and brand communication: use of promotional products to strengthen brands and customer loyalty
• Product categories and areas of application: giveaways, textiles, office supplies, confectionery, technology promotions, and more
• Corporate fashion and employee equipment: company clothing, team outfits, and merchandising concepts
• Consulting and concept development: personal discussions with manufacturers and consultants to select tailor-made promotional items

GWW-NEWSWEEK is a purely professional promotional product trade fair where visitors can test products directly, identify trends at an early stage, and work with manufacturers and consultants to develop concrete marketing or campaign concepts. It is one of the established industry events and offers all important product categories under one roof.

Participation in GWW-NEWSWEEK Dresden is free of charge for trade visitors, but only possible through a promotional product consultant who organizes the admission ticket.