E-COMMERCE BERLIN EXPO 2027 in Berlin

The E-Commerce Berlin Expo 2027 will take place on February 17 and 18, 2026, at the Messe Berlin exhibition grounds, celebrating its 11th edition at a new, larger location. The E-Commerce Berlin Expo has established itself as the leading trade fair for online retail and digital commerce solutions and is aimed at retailers, brands, service providers, tech providers, and trade visitors from the e-commerce and digital business sectors.

The event will focus on the following main topics:

• Online retail & shop systems: e-commerce platforms, marketplaces, multichannel strategies
• E-commerce technology & logistics: payment & checkout solutions, fulfillment, shipping, automation
• Digital marketing, customer experience & conversion optimization
• Data analysis, AI, personalization & customer intelligence
• Internationalization, cross-border e-commerce & expansion into new markets

More than 14,000 trade visitors and around 320 exhibitors from more than 30 countries are expected in 2027—a clear sign of the importance of the trade fair in Europe. In addition, the supporting program promises over 200 experts as speakers on several stages and around 50 masterclasses in which current trends, best practices, and innovations from e-commerce will be presented.