DMEXCO 2027 in Köln

DMEXCO 2027 (Digital Marketing Exposition & Conference) will take place on September 22 and 23, 2027, in Cologne. This combination of trade show and conference is aimed at professionals and executives in marketing, media, retail, and technology. It brings together brand companies, agencies, and technology providers and offers opportunities for networking, professional development, and discussion about the digital economy.

The event’s profile combines digital marketing strategies with technological developments and new business models. The thematic areas Agencies, Commerce, Media, and Tech bring together diverse perspectives from the industry. The focus is on both innovative solutions and their practical application within companies.

Key topics include:

• Digital marketing and online advertising
• Artificial intelligence and automation
• E-commerce, retail media, and digital distribution models
• Media, content, and the creator economy
• Brand management and creative communication
• Data analytics and marketing technologies

DMEXCO 2026 attracted over 40,000 attendees and more than 700 partners, including 100 agencies. Approximately 1,000 speakers presented more than 230 hours of programming across 17 stages. Among the highlights were eleven thematic summits and the expanded World of Commerce, which brought together about 30 percent more partners than the previous year. The two-day Commerce Summit used concrete examples to demonstrate how artificial intelligence is transforming product search, customer service, and purchasing decisions. Masterclasses and networking opportunities complemented the professional exchange.