GLOW 2022 in Essen

The GLOW by DM is Germany's hottest beauty convention, which visits the biggest cities in Germany every year and brings together beauty stars, brands and fans! Here the visitors can expect all important beauty and lifestyle brands, newcommer brands, stars, great shows on the big stage as well as styling stations and live tutorials from professional make-up artists.

At GLOW 2022 in Essen, the hottest social talents and beauty experts will appear throughout the weekend to discuss exciting topics in joint talk panels, for example, or to answer questions from the audience in Q&A rounds. The GLOWstars are all well-known and sought-after beauty bloggers and vloggers, creators, web celebrities and top stylists or hip music acts. The latter will make all hearts beat faster once they come on stage. GLOW 2022 connects visitors with their lovebrands and newcomers from the beauty, skincare, hair, styling and lifestyle sectors. 

At the GLOW you will find various stands and action areas - there will be the opportunity to be styled, to try out the latest products, to take advantage of exclusive sales and of course to dust off lots of free goodies! At some stands, visitors can also meet their favourite stars at Meet&Greet.