Promotion Agency for Nationwide Campaigns

Finding promotion staff is highly automated via our online platform. You simply define time, place and the job description. We immediately forward your detailed job posting to our promotion staff all over Germany. Within a few hours you receive a staff selection with about ten qualified applicants per job and choose the right people yourself.

The booking is directly linked to your staff selection. After you have selected your preferred promoters (e.g. flyer distributors or tasters), they enter an employment relationship with InStaff. In case of absence (e.g. due to illness) we provide replacement free of charge. After a successful assignment you receive a transparent invoice that contains the gross wage plus a surcharge of 43 % – without any hidden costs. This way you can book promoters without having to commission a classic promotion agency.

There are different types of promotion, including:

• Sales promotion: This includes special offers, discounts, product samples (sampling promotion) or tastings to increase sales figures in the short term.


• Event promotion: Promotion staff who attract attention at events or trade fairs and draw visitors to the booth. Prize draws are part of this as well.


• Street promotion: Teams who hand out products or flyers in pedestrian zones or public places or advertise services, e.g. at roadshows or bike promotion.


• POS promotion (point of sale): Campaigns directly at the point of sale to encourage customers to buy, often through product presentations or consultations.

Promotion staff can be deployed in a wide variety of places, both indoors and outdoors, to reach your marketing goals:

• Points of sale (retail stores, supermarkets)
• Trade fairs and exhibitions
• Events and conferences
• Train stations and airports
• Shopping centers and shopping streets
• Special venues (concerts, sporting events)
• Mobile locations (promotion vehicles, promotion booths)
• Parking lots
• Universities

It is important to inform yourself about the required permits for promotion in advance.

InStaff is an online platform and promoter agency on which companies book temporary promotion staff for their marketing campaigns all over Germany. The process is simple and clear: you submit a booking request, choose the right promoters from the pool of applicants and conveniently pay the invoice only after the job is completed. Submit your non-binding booking request now – our service is completely free of charge for you until the booked promotion staff is on assignment.

The costs of a promotion agency vary and depend on several factors: the type of promotion, the qualification and number of staff, the duration of the assignment and the location. For all assignments it must be ensured that at least the statutory minimum wage of 13.90 EUR is paid. InStaff offers a transparent pricing model in which you can see the costs in advance and plan your expenses exactly. When booking via InStaff, the payroll effort for the staff is taken over by InStaff. After the assignment you receive an invoice that includes the gross wage of the promotion staff and a surcharge of 43 %, without any additional costs.

Yes, at InStaff you can choose your promotion staff yourself – unlike at many promotion agencies that simply assign staff to you. The staff apply to your posted job and you can select your preferred candidates from these applications based on profiles with photos, experience and reviews, choosing those who fit your marketing campaign best.

Yes, as a rule there is replacement staff. In case of a short-notice absence of a promoter, InStaff immediately works on providing replacement. No additional costs arise for you as a customer. Thanks to the extensive pool of registered staff, suitable replacement can usually be provided quickly so that your promotion campaign can continue without further obstacles.

Unlike with a classic promotion agency or promotion company, there are no long quotation phases at InStaff: promoters apply directly to your posting, you choose yourself, and prices are transparent from the start. In addition, InStaff as a promoter agency handles the legally compliant employment, payroll and absence management.